![]() ![]() ARK expects social commerce gross merchandise value (GMV) to grow at a compound annual rate of 41% over the next five years to $3.7 trillion, more than doubling it from less than 10% of total e-commerce today to 22% in 2026. When implemented correctly, social commerce combines the convenience of online shopping with the network effects of social media. Social commerce is the next wave in online shopping. Social Commerce Is The Next Wave In Online Shopping Today, 6 platforms have more than 1 billion monthly active users, and 29 platforms have at least 100 million monthly active users. The accelerating adoption of online platforms gives businesses and individuals the ability to reach global audiences. Social platforms are scaling like never before. By 2030, we expect these averages to flip, with users spending 52% of their free time online and 48% offline. As digital takes share in our daily lives, we believe the market - as measured by online entertainment spend, advertising spend, and platform e-commerce fees - is likely to grow at an 18% compound annual rate during the next five years, from $1.8 trillion today to $4.1 trillion in 2026.ĪRK estimates that on average in 2021, internet users spent 38% of their free time online and 62% offline. Spending On Global AI Software And Hardware Could Be More Than Triple The Consensus Expectation By 2030 Digital ConsumersĪccording to ARK: the new digitally native consumer is spending an increasing amount of time socializing, playing, and purchasing online.
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